Oînos
Visual identity
2025
Fictional mandate
Oînos is a fictional wine bar based in Neuchâtel, aimed at an audience of 20-30 year-olds who can afford to treat themselves to a high-end experience. The visual identity is inspired by the chemistry of wine, both in the concept and in the graphic treatment.
The LL Geigy typography, taken from the world of Swiss chemicals, gives structure to the whole. The logo is constructed like an equation: f(x), where f = Oînos, the brand constant, and x represents the possible variations: oînos.(bar), oînos.(map), oînos.(web), etc.
This modular visual system allows the identity to evolve while maintaining a coherent base, reflecting the image of a refined, contemporary bar.
